Loran becomes Vortice Industrial
LORAN, company specialised in Industrial Ventilation and part of the Vortice Group since 2010, has changed its name to VORTICE INDUSTRIAL
On November 1st, Loran, company specialised in Industrial Ventilation and part of the Vortice Group since 2010, changed its name and became Vortice Industrial with a new brand that is already used for export and will gradually be used in Italy where, for now, remains the historic brand revisited in style and colors.
«It is not only a simple change of company name but it is also intended to underline clearly and precisely the Group's commitment in the industrial air treatment market»
says Roberto Ottaviani, General Manager of Vortice Industrial.
«From today, we have two sales brands. The first is Vortice Industrial, immediately used in export markets to capitalise on Vortice's notoriety, but also for commercial synergies with the distribution network. In Italy, on the other hand, the Loran brand is well known by professi...